A Sign of Times 1940’s

Posted by Anna Espindola on

The 1940s were a decade many countries around the world will never forget. With the second world war (WW2) and clothing rationing, the war time pride of fashion on a budget became the norm.

1940s fashion for men and women experienced deep changes but also created some of the most flattering designs of the 20th century.

 Here is a cool video of the 1940’s:

1940’S

OVERALL MOOD

Wartime preoccupation

Grave

Strong nationalism

Common cause philosophy

POLITICAL & HISTORICAL EVENTS

World War II

Paris falls to the Germans (Fashion Houses close) Shortage of materials, priority is for the war effort (Consumption Laws)

ECONOMY

Directly linked to the War effort

TECHNOLOGY

Synthetic fabrics become extremely popular

LIFESTYLE & SOCIAL VALUES

Everything was based on the War Effort

Rations and confiscation of goods

Men are in the army so Women take men’s jobs

After the War, women return to their role as homemakers

MASS MEDIA & THE ARTS

War reels at theaters Radio and records Crooners: Crosby, Sinatra

INFLUENTIAL PEOPLE

Pinup girls

Emergence of American designers

KEY DESIGNERS

Claire McCardell Bonnie Cashin Christian Dior

 

I hope you enjoyed this week's post. Next week I will talking about the 50's

Thanks,

Anna

 


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