A Sign of Times 1930's

Posted by Anna Espindola on

Hello Everyone, Today's topic is the 1930’s

“What did women wear in the 1930s?” The fashion of the thirties is usually overshadowed by the great depression, but the 1930s were full of glamour and style.

The fashion industry underwent many changes during this decade in response to the severe economic hardships of the time.

Factory-made garments (what we now refer to as “ready-to-wear”) became popular because clothing could be mass produced for far less than made-to-order custom garments. The insurgence of ready-to-wear fueled the buy at home catalog market.

Here is a cool video of what it was like in the 1930s:

This is a small summary of all that was happening at the time:

 

1930’S

OVERALL MOOD

Desperate, dire times Make do and survive

POLITICAL & HISTORICAL EVENTS

Stock Market Crash (1929)

ECONOMY

Catastrophic

The Great Depression

Unemployment, little money, financial hardship

TECHNOLOGY

Rayon and acetate fabrics

Easy care wash and wear fabrics

Zippers

LIFESTYLE & SOCIAL VALUES

Frugality, conservatism

Escapism (the need to get away from the harshness of reality)

MASS MEDIA & THE ARTS

Hollywood influence; stars and designers

Big bands, swing music Art Deco Movement Surrealism

INFLUENTIAL PEOPLE

Femme Fatale Movie Stars: Bette Davis, Jean Harlow, Greta Garbo

Amelia Earhart

King Edward and Wallis Simpson

KEY DESIGNERS

Coco Chanel

Elsa Schiaparelli

Madame Grès

Madeleine Vionnet

RESULTING FASHION TRENDS

Fashions were slow to change

Housedresses

Soft fabrics with structured shape and clean lines Wedge silhouette (cinched waist, narrow hips, broad shoulders)

Longer hemlines returned

Bias cut dresses

Muted colours

Pantsuits, pajama pants

 

I hope you enjoyed the 30', Next week I will be back to talk about the 40's

Thanks.

Anna

 


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