A Sign of Times 1930's
Posted by Anna Espindola on
Hello Everyone, Today's topic is the 1930’s
“What did women wear in the 1930s?” The fashion of the thirties is usually overshadowed by the great depression, but the 1930s were full of glamour and style.
The fashion industry underwent many changes during this decade in response to the severe economic hardships of the time.
Factory-made garments (what we now refer to as “ready-to-wear”) became popular because clothing could be mass produced for far less than made-to-order custom garments. The insurgence of ready-to-wear fueled the buy at home catalog market.
Here is a cool video of what it was like in the 1930s:
This is a small summary of all that was happening at the time:
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1930’S |
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OVERALL MOOD |
Desperate, dire times Make do and survive |
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POLITICAL & HISTORICAL EVENTS |
Stock Market Crash (1929) |
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ECONOMY |
Catastrophic The Great Depression Unemployment, little money, financial hardship |
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TECHNOLOGY |
Rayon and acetate fabrics Easy care wash and wear fabrics Zippers |
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LIFESTYLE & SOCIAL VALUES |
Frugality, conservatism Escapism (the need to get away from the harshness of reality) |
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MASS MEDIA & THE ARTS |
Hollywood influence; stars and designers Big bands, swing music Art Deco Movement Surrealism |
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INFLUENTIAL PEOPLE |
Femme Fatale Movie Stars: Bette Davis, Jean Harlow, Greta Garbo Amelia Earhart King Edward and Wallis Simpson |
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KEY DESIGNERS |
Coco Chanel Elsa Schiaparelli Madame Grès Madeleine Vionnet |
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RESULTING FASHION TRENDS |
Fashions were slow to change Housedresses Soft fabrics with structured shape and clean lines Wedge silhouette (cinched waist, narrow hips, broad shoulders) Longer hemlines returned Bias cut dresses Muted colours Pantsuits, pajama pants |
I hope you enjoyed the 30', Next week I will be back to talk about the 40's
Thanks.
Anna